CreatorIQ won gold medals in 3 software categories including Industry Choice of Technology or SaaS platform!

CreatorIQ won gold medals in 3 software categories including Industry Choice of Technology or SaaS platform!

Wie Shopstyle einen ROI von 300 % durch Creators mit hoher Conversion erzielt hat

Shopstyle, a leader in fashion commerce and tastemakers, uses CreatorIQ to win big with ROI-driven influencer marketing.

“ShopStyle has increased efficiency by 40% with CreatorIQ because we’re able to use the CreatorIQ API plugin to import our sales data for each individual blogger.”

Aleksandra Chojnaka

Senior Director of Partnerships & Global Strategy, ShopStyle

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The Challenge

Influencer marketing used to be characterized by mega social stars hawking products to millions. In its infancy, brand awareness metrics have served as the industry's main measurement KPI. But the demands of marketers have pushed the need for reporting beyond awareness estimates, and advertisers need more tangible ROI metrics for their campaigns. In order to measure their programs more granuarly, ShopStyle needed to find a predictable way to bind their first-party sales data to the organic performance of high-converting micro-influencers.

The Solution

ShopStyle leveraged CreatorIQ’s API to pass powerful sales data between systems. They utilized the Enterprise Creator Cloud's core CRM platform for secure manipulation of individual creator data. With new streamlined automated workflows, ShopStyle is better able to measure and activate creators based on real ROI metrics.

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